John Steele

CEO | Long Play Capital

John Steele is the CEO of Steele Hotels, CEO of Long Play Capital Corporation, President of Brigus Production Company Inc. and part-owner of SPS Entertainment (NL Regiment Hockey Club). He began his career with the company in 1991 and has since overseen the operation of Steele Hotels’ seven locations across Newfoundland and Labrador, as well as an additional location in Fredericton, New Brunswick. Under his leadership, Brigus Production Company Inc. produces the renowned Iceberg Alley Performance Tent in St. John’s, NL.

Previously, Mr. Steele worked with Newfoundland Capital Corporation Limited and its subsidiary, Newcap Inc., from March 1988 to October 2018, holding various positions, including President of its Newfoundland and Labrador operations, until the company was sold in 2018.

His contributions have been widely recognized. In 2018, the Iceberg Alley Performance Tent was awarded Best Event of the Year by the City of St. John’s, and in 2022, it was a finalist for an Atlantic Excellence Award in the Event of the Year category with a budget under $500,000. Mr. Steele is a past Board member of the 2025 Canada Games Revenue Generation Committee. He has also served on the “In This Together” Capital Campaign Committee of the Dr. H. Bliss Murphy Cancer Care Foundation, as a Board member of Newfoundland Capital Corporation and Stingray, and as President of the Board of Directors of the VOCM Cares Foundation.

In addition to those accomplishments, in 2018, Mr. Steele was honoured as Humanitarian of the Year by the Canadian Red Cross and awarded the 2026 Cultural Tourism Award for Excellence from Hospitality Newfoundland and Labrador.