Steele Hotels is proud to announce that owner John Steele has been honoured with the Cultural Tourism Award for Excellence at this week’s Hospitality Newfoundland and Labrador Conference.

Presented by Hospitality NL in partnership with Newfoundland and Labrador Tourism, the award recognizes individuals and organizations who champion cultural expression within the tourism industry.

Cultural tourism celebrates creativity, lifestyle, and authentic connection through experiences such as cuisine, music, storytelling, design, festivals, and accommodations that reflect a true sense of place and community.

John’s vision for Steele Hotels has always extended beyond providing a place to stay. His focus has been on creating thoughtfully designed hotels that offer meaningful experiences rooted in creativity, connection, and authenticity.

We congratulate John on this well-deserved recognition and thank him for continuing to elevate cultural tourism across Newfoundland and Labrador.