JAG Hotel, celebrated for its distinctive fusion of luxury and music-inspired design, proudly announces the opening of its bold new expansion. With this exciting development, JAG continues to redefine the hospitality experience in the heart of downtown St. John’s.

The expansion features the addition of a brand-new tower, Blues, seamlessly connected to the original Rhythm building via a striking pedway. Together, Rhythm and Blues create a harmonious blend of modern design and JAG’s signature music-infused atmosphere. The new tower adds 85 guest rooms, bringing the hotel’s total to 169, along with stylish suites, state-of-the-art amenities, and dynamic new spaces for entertainment and events.

Designed with both leisure and business travelers in mind, the expansion also introduces versatile meeting and convention facilities, making JAG an ideal location for conferences, corporate functions, and large-scale events.

Key Highlights of the Expansion Include:

• JAG Java – A refined coffee house serving premium blends and freshly baked pastries, crafted by JAG’s in-house pastry chef.
• Zimmy’s – A cozy and stylish lounge offering cocktails, elevated bites, and live entertainment in an intimate setting.
• Mojo – An upscale lounge with sweeping views of downtown St. John’s, offering an elegant space for refined social experiences.
• JAG Soundhouse – A cutting-edge, two-story venue accommodating up to 600 guests for banquets, 1,000 for receptions, and 1,500 for concerts. The Soundhouse sets a new benchmark as one of the premier entertainment and event venues in the province.
• Revival – A full-service wellness center featuring a lap pool, sauna, cold plunge, and hot tub. Spa services will be available soon.

“Our goal with these additions is to amplify what makes JAG special—our passion for music, impeccable service, and a one-of-a-kind guest experience,” said John Steele, CEO of Steele Hotels. “With these new offerings, we’re creating an immersive destination that blends relaxation, entertainment, and top-tier hospitality.”

Situated in the vibrant downtown core, JAG Hotel has become a premier destination for travelers seeking a luxurious, edgy escape. With these exciting new features, JAG is more than a place to stay—it’s a place to play, connect, and experience something unforgettable.

To learn more or to book your stay, visit www.jaghotel.ca.