A hotel that's helping to put Newfoundland on the hotel trends map.

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“Larry Laite is a firm believer that anyone who works in the hotel industry needs to have service in their soul. It’s a mantra that guides him when hiring employees and a philosophy he inculcates in his team at every turn.

As the GM of the classic rock-inspired hotel, Jag, located in North America’s oldest city, Laite believes service, not amenities, sets the hotel apart. “It’s everything,” says the 47-year-old. “To step away from the pack, we have to provide exemplary service. We have to be aware of who our customers are, what their needs are and then ensure we deliver. In fact, we have to anticipate what the client needs before they ask.”

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